cgi
art direction
social media content creation
Stila recently launched four new gorgeous products, and I was tasked with developing elevated, sophisticated key visuals. I fleshed out countless ideas for this campaign, and as someone who uses Stila products themselves, I was super eager to present as many ideas as possible.
These images are all from earlier stages of the design process and although they did not make it to the final stages, I am proud of them nonetheless. I did the product placement, as well as textured, lit and color corrected these renders in C4D, Octane and Photoshop.
The graphic treatment on the thumbnail for this page is for mockup purposes only. It is not owned by Stila.
The idea:
For their Heaven’s Dew Gel Lip Oil, Stila wanted us to create an outer-space environment for the product to be featured in.
This was a very technical heavy scene and the lighting was especially difficult to work with, considering the placement of the products at different angles as well as the reflective texturing of the products.
These assets performed very well on Stila’s social media.
The remaining research and development assets are below.
The image on the left is part of the R&D and the right image is the final asset.
