BRAND IDENTITY
email marketing
web design
e-commerce
This project is for mockup example purposes only. I wanted to create UI assets for a made-up makeup brand called “Metallice”, whose products are comprised entirely of shimmery, metallic lipsticks, highlighters and eyeshadows.
The images are generated in Midjourney, and the UI I created in Figma.
I opted for a minimalistic and user-friendly design with playful colors, inspired by the Mono-font—type of Pat McGrath’s visual identity.
Here is an example of an email from Metallice (fictional, of course). This follows a pretty standard email marketing template structure, with the addition of some playful graphics that align with the company’s fun and expressive branding.
