Scentbird asked us to create a 15-second animation featuring their new and refined product packaging. I helped to develop the overall look and feel of three of the scenes, including prop placement, lighting, and texturing.

Getting the lighting right was definitely the most difficult part to execute due to the amount of products. Achieving realistic lighting in 3D is complex because lighting in the real world is incredibly nuanced, so mimicking these interactions convincingly requires unique algorithms and rendering techniques.